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Profit, Sales & Cost Analytics

What does ‘item cost’ and ‘FBA inbound shipping cost’ refer to in the cost tab of the product details light box?

The item cost is the cost to purchase an item. FBA inbound shipping is how much it costs to ship this item to the Amazon fulfillment center.

What is the difference between ‘order revenue’ and ‘item sales?’

‘Order revenue’ includes the shipping revenue as well. ‘Item sales’ is only the revenue from the item.

What is the difference between the status of ‘shipping’ vs. ‘shipped?’

Shipping is when you order has processed and is in the process of being shipped. Shipped is when an order has shipped; left the warehouse facility.

What does ‘ticket’ mean?

Ticket is the average dollar amount of your order. For example: if you order two items and one item cost $10 and the other costs $30, then your ticket value (average) is $15.

What is cost percent?

Cost percent is the percentage of the item cost for a particular day compared to sales numbers.

What does the line portray in the return/refund chart?

This is the percentage of refunds over the total amount of revenue for that day. The smaller the percentage the better.

What is the difference between shipping and shipping cost?

Shipping (shipping price): this is what the customer pays for shipping (collected directly from Amazon Seller Central). Shipping Cost is what the seller pays for shipping (this may include: a. cost of shipping items from your warehouse to Amazon FBA; b. cost of shipping your items from supplier(s) to Amazon FBA; c. cost of shipping your items from supplier(s) to your warehouse).

What is the ‘product lightbox?’

SellerMobile uses the term ‘lightbox’ to define the screen that pops up on top of the screen you are currently viewing. The ‘product lightbox’ appears when you click on a product’s / item’s name. This includes all of the information, for that specific item / product, compiled across the SellerMobile system.

What is the difference between profit margin and return on investment (ROI)?

Understanding and accurately calculating your Profit Margin and Return on Investment (or ROI) for a sale is crucial when determining how much profit you will make from a sale.

To have a firm grasp on your overall profit, you first need to understand how Profit Margin and ROI is calculated.

How can I calculate my Profit Margin?

Profit margin is calculated as Profit / Price (or Revenue).

For example, if you bought an item for $2.18, sold it for $9.59, and Amazon took a cut of $4.63 your profit would be $2.78 and your profit margin would be 29%.

Profit = Price or Revenue ($9.59) – Fees ($4.63) – Item Cost ($2.18)

Your Profit: $2.78

Profit Margin = Profit ($2.78) / Price ($9.59)

Your Profit Margin: 28.9% (round off to 29%)

How can I calculate my Return on Investment (ROI)?

ROI is calculated as Profit (revenue – all fees – all costs) / Product Cost (cost of goods) * 100.

Using the same example as above: your product cost is $2.18 and it sold for $9.59 with a $4.63 fee. In this scenario, you would have a profit of $2.78 and Return on Investment of 127.5%.

Remember, profit is your Price or revenue ($9.59) – Fees ($4.63) – Item Cost ($2.18) = $2.78

ROI = Profit ($2.78) / Product Cost ($2.18) * 100 (for percent calculation) =127.5%

So the profit numbers that I see on a daily basis is not really accurate because of the pending status of the current orders. When should I expect numbers to be accurate 7 days later? (In response to Amazon promo code being applied to orders)

They can expect to see more accurate profit after 48 hours from the order date. Even in the Seller Central app, the bars for the last 2 days in the sales chart will have a gray color indicating numbers are not settled.

What does the “ticket” stand for in the Daily Profit tab?

Ticket stands for the average revenue per order.

Can I update an item’s selling price in SellerMobile?

Yes. You can update the price in the ‘my price’ tab of a product’s lightbox. When you ‘save’ price changes for an item in the SellerMobile software, it will sync to your Amazon Seller Central account every seven (7) minutes. Remember that your ‘standard price’ is the selling price for an item; ‘sale price’ is the discounted price for an item (sale price is applicable for the date range you select).

In the sales chart, what do all the lines indicate?

If you hover over the line you will see what information is displayed by which color. For example, the teal line indicates “number of units,” while the pink line indicates “number of orders.” Refer to the Y-axis on the right.nn

How is gross profit calculated?

SellerMobile takes the information you provided (such as item cost, shipping cost) along with the information compiled from your Amazon Seller Central’s account to calculate your gross profit.

Amazon Repricer Tool

How often does the repricer tool check for competitor price updates?

SellerMobile systems will check for price changes across all Marketplaces every five (5) minutes.

How can an Amazon repricer tool benefit you?

A repricer tool uses data-analyzing algorithms to make more accurate and market-based price modifications in an efficient manner. A repricer tool eliminates the need for tedious, manual repricing updates and reprices based on strategies that you set. You can select who you do and do not want to compete with, amongst other automated repricing factors.

Why is my price not updating?

If an item runs out-of-stock, then the price is no longer updated.

Why do you need to auto-reprice your Amazon product listings?

Products that are priced too high tend to get less attention from potential buyers. With so many sellers potentially offering similar or better items than you on Amazon, customers will be certain to look for the best, most-competitive deal. If you do not reprice your products competitively, you are likely to lose sales and miss better product placement opportunities. The better the product quality and price, the more chances you will have to win prime placement in the Amazon Buy Box.

Who owns the Buy Box?

Rules are set by each marketplace to determine who can ‘own’ the Buy Box listing. Amazon considers a seller’s reputation (seller rating and feedback) and competitive product pricing for placement. SellerMobile’s feedback automation and repricer tools focus on helping you achieve frequent ownership of the Buy Box.

When will the price change for my item(s)?

We automatically change the price of your products once you have set a repricing strategy. For each strategy, you can set rules for repricing. Your items will not be automatically repriced unless indicated by you.

What’s the minimum percentage for Min & Max margins?

For Min Margin, there is no limit. For Max Margin, the limit is at 99%. Beyond 99%, the price will be at infinity.

What is the Buy Box?

The Buy Box is represented by a button labeled ‘Buy Now’ or ‘Add to Cart.’ Several marketplaces, such as Amazon and Walmart, use this as a premium selling method which generally leads to increased visibility and sales. If a seller’s listing is displayed in the Buy Box they receive a more prime spot to showcase their products, compared to that of their competition (as many sellers tend to sell the same product on Amazon).

What is an Amazon repricing strategy?

A repricing strategy serves as guidelines (set by you) that a repricer tool has to follow when automatically repricing your items. Thus, a strategy is a list of price-influencing factors that determine what data points to consider when repricing.

What is Amazon repricing?

Amazon repricing is the changing of prices for products on Amazon’s Marketplace. Tracking price changes and repricing products efficiently enables a seller to increase sales, remain competitive in the market and benefit from better product placement (i.e., Amazon Buy Box).

What if I don’t want to compete in pricing with a specific seller?

You don’t have to compete with anyone you don’t want to compete with. When you are in the repricer tool – strategies – advanced settings – you can choose which sellers to exclude (or include) when repricing your items.

What does an Amazon repricer tool do?

A repricer tool or software automatically changes the pricing of your products, based on strategies set by you, so you don’t have to make updates manually. A good repricer tool will help your product pricing keep inline with competition, save you time and lead to an increase in revenue.

What are Common Reprice Errors?

1. Derived Max Price smaller than Min – This error occurs the max margin was set too low, which causes the Max Price derived from Max Margin become lower than the user-defined Min Price. Max Price cannot be lower than Min Price. You will normally see this error when using Min Price & Max Margin together, instead of Min Price & Max Price, or Min Margin & Max Margin together.

2. No Product – The ASIN is no longer valid on Amazon.

3. Listing not active – Listing not active

4. Offer List not synced – We haven’t retrieved the list of listing offers from Amazon yet. This is sometimes referred to as the list of competitors.

5. Missing Selling Fee – The selling fee (Amazon fee) has not been calculated yet. We need the selling fee in order to reprice by margins.

6. My Price not synced – Your own price (including shipping price) for the item has not been retrieved yet.

7.Strategy Min Margin not set – The strategy’s min margin must have a value when you choose to derive item’s min price from the strategy’s min margin.

8. Strategy Max Margin not set – The strategy’s max margin must have a value when you choose to derive item’s max price from the strategy’s max margin.

9. Item Min Margin not set – The item’s min margin must have a value when you choose to derive the item’s min price from its own min margin.

10. Item Max Margin not set – The item’s max margin must have a value when you choose to derive the item’s max price from its own max margin.

11. Item Min Price not set – Item’s Min Price must have a value when you choose to reprice by a specific min price per item

12. Item Max Price not set – Item’s Max Price must have a value when you choose to reprice by a specific max price per item

13. Strategy Max Margin smaller than min – Strategy’s max margin must be larger than its min margin. For example, this error will occur when you set min margin = 15% and, max margin = 12%

14. Item Max Margin smaller than min – Item’s max margin must be larger than its min margin. For example, this error will occur when you set item’s min margin = 15% and, item’s max margin = 12%

15. Item Max Price smaller than min – Item’s max price must be larger than its min price. For example, this error will occur when you set item’s min price = $25 and, item’s max price = $19

16. Strategy Max Margin must be < 100% – The strategy’s max margin cannot be larger or equal to 100%; meaning you cannot input a value more than 99.9%

17. Item Max Margin Must Be < 100% – The item’s max margin cannot be larger or equal to 100%; meaning you cannot input a value more than 99.9%

18. Item Cost not set – You need to add your cost of goods if you choose to reprice by strategy’s margin or item’s margin.

19. Price Error: No Offer – This means that you are not currently selling that item, or our data retrieval process has not finished downloading data for that item.

How will I get more Buy Box wins with your repricer tool?

With our algorithmic repricer we will monitor your product prices against your competition and the marketplace to help you auto-reprice. With this competitive edge against other sellers, you can achieve more placements in the Buy Box.

How does the repricer react when Amazon gives their own discounts?

As long as it’s reflected in the prices returned by the API, the repricer will see and act accordingly. Any other discount given during checkout like coupons, reward points can never be taken into account because they are invivible to us.

How does the Buy Box impact my business?

Studies indicate that sellers who own the Buy Box for an item tend to get the highest sales for that item. Mobile shoppers buy even more from Buy Box listings. In general, when you are placed in the Amazon Buy Box, you are certain to reach more customers and increase your sales.

How does SellerMobile’s algorithmic repricing tool work?

SellerMobile’s Algorithmic Repricer Tool uses parameters and strategies set by you to monitor and auto-reprice your Amazon listings to make you more competitive in the Marketplace, increase your profitable and sales and increase your chances in winning the Buy Box. Within the repricer you can also better understand competitior pricing, select who you wish to compete with in repricing and much more.

How do I own the Buy Box?

There is no exact science in owning the Buy Box. Amazon, one of the largest e-commerce platforms, has a complicated Buy Box algorithm. In addition to pricing, Amazon also considers seller rating, fulfillment (FBA tends to perform better), customer service quality, account health and much more.

How do I go about setting VAT tax codes in the SellerMobile?

Tax settings are done directly on Amazon Seller Central. More information is available here.

How can I turn a repricing strategy on and off?

You can turn automated repricing on or off at the item level under ‘items to reprice’ > ‘reprice status’ in the Repricer tool. You can turn a repricing strategy on or off under the ‘strategies’ tab.

What if I don’t want to compete in pricing with a specific seller?

You don’t have to compete with anyone you don’t want to compete with. When you are in the repricer tool – strategies – advanced settings – you can choose which sellers to exclude (or include) when repricing your items.

Can I update an item’s selling price in SellerMobile?

Yes. You can update the price in the ‘my price’ tab of a product’s lightbox. When you ‘save’ price changes for an item in the SellerMobile software, it will sync to your Amazon Seller Central account every seven (7) minutes. Remember that your ‘standard price’ is the selling price for an item; ‘sale price’ is the discounted price for an item (sale price is applicable for the date range you select).

Can I set limitations for how my product listing is repriced?

Yes, you can set strategies and parameters for your listings to control minimum and maximum prices, profits and more.

Can I mix and match item margin and item price when repricing?

Yes. For example: if you know the exact margin for your product then you can set repricing parameters (min/max) by price. If you don’t know the price, use the item margin option.

Inventory Manager

Inventory terminology defined

These are some of the terms that are used within SellerMobile’s inventory and restock tools:

  • Inbound retail – dollar amount, in retail value, of inventory that is currently inbound to the warehouse from a supplier;
  • Reserved retail – dollar amount, in retail value, of inventory that is reserved by customers;
  • Unfulfillable retail – dollar amount, in retail value, of inventory that is ordered by customers but cannot be fulfilled because inventory is not inbound/available;
  • Fulfillable retail – dollar amount, in retail value, of inventory that is fulfillable in current/inbound inventory;
  • Fulfillable units – the number of units that will be fulfillable in current/inbound inventory;
  • Inbound cost – dollar amount, in cost value, of inventory that is inbound;
  • Reserved cost – dollar amount, in cost value, of inventory that is reserved for customers;
  • Unfulfillable cost – dollar amount, in cost value, of inventory that is unfulfillable;
  • Fulfillable cost – dollar amount, in cost value, of inventory that is fulfillable;
  • Reserved units – the number of units that are reserved; inbound units – the number of units that are inbound;
  • Unfulfillable unit – the number of units that are unfulfillable.

How do you know if inventory is ‘stranded?’

Stranded inventory is defined by Amazon Seller Central. You can follow some tips to try to prevent your inventory from becoming stranded here.

How do I read the ‘inventory storage fees 6 months vs. 12 months’ chart?

The pie chart shows you the amount of money you spent on storage fees in six months vs 12 months. It allows you to visualize the data.

What is the difference between monthly storage fee and long term storage fee?

The differences between monthly storage fee & long-term storage fee are:

1. monthly storage fee is standard amount you have to pay based on how much stock you have

2. long-term storage fee is “dead stock” fine based on how old, or how long your stocks stay in Amazon warehouse.

What is the (#) next to LTSF mean?

LTST 6M = Long Term Storage Fee for stocks staying in Amazon warehouse for more than 6 months. LTST 12M = Long Term Storage Fee for stocks staying in Amazon warehouse for more than 12 months.

What is “projected’ storage fee by brand?

Projected Storage Fee is the estimated amount you are about to get charged by Amazon, or the upcoming charge. “Projected” is amazon’s terminology in the API, but we can change it if you want.

What is “projected” storage fee total?

Total Storage Fee = Monthly Storage Fee + LTSF 6M + LTSF 12M. The word “projected” in front of each term simply means it’s an estimation for the next charge.

Under the Storage Fees section what is $79.68? Is that the fee for all inventory items? Either way, the math doesn’t add up. 408 x 0.18 = 73.44 OR 428 x .18 = 77.04.

When looking at 1 item’s Fees, the chart show the Actual charged amounts from previous months, whereas the projected upcoming charge is in the top 2 boxes. We need to fabricate the projected amounts into the same chart with the actual charges somehow so that it becomes easier to see. so, from that screenshot above, your total storage fee for Jan 2019 for that item will be: $33.91 + $0 + $0 = $33.91 as of today IF stock level stay the same. When you sell more, or checkin more, the estimated fee will fluctuate.

Can I update my inventory in SellerMobile from Amazon?

No. Since your Amazon account is connected to SellerMobile, you should update your inventory on SellerMobile for it to reflect on your Amazon Seller Central account.

Can I update an item’s selling price in SellerMobile?

Yes. You can update the price in the ‘my price’ tab of a product’s lightbox. When you ‘save’ price changes for an item in the SellerMobile software, it will sync to your Amazon Seller Central account every seven (7) minutes. Remember that your ‘standard price’ is the selling price for an item; ‘sale price’ is the discounted price for an item (sale price is applicable for the date range you select).

Feedback Automation Tool

What do I need to do to allow SellerMobile to send emails to my customers?

To enable the use of SellerMobile’s Feedback Automation tool you will need to add ‘reviews@sellermobile.com’ as an approved sender in your Amazon Seller Central account.

Can you tell if an email hits a customer’s spam box?

No, we send emails to Amazon, then Amazon sends it to the customer. Amazon emails should never be marked as spam unless the customer specifically marks Amazon emails as spam. There is no way to track this.

What does it mean when an email is rejected?

An email is rejected if the Buyer’s email we retrieve from Amazon is invalid.

What is the difference between sent and delivered?

Sent means we attempted to send the email. Delivered means that our attempt was successful and that Amazon received the email.

How are emails sent?

Once an email is sent by you, through SellerMobile, it goes to Amazon. Amazon changes the email domain to Amazon.com and sends the email to your customer. In this way, when a buyer receives an email the ‘sender’ will be displayed as an Amazon email address and not as a SellerMobile email address.

What does ‘smart tag’ refer to in the Feedback Tool?

Smart tags are dynamic, order-specific attributes that will be plugged into the email content when an email is sent out.

Understanding ‘schedule’ and ‘filters’ in the Feedback Tool

By default, when an email campaign is active, it will send emails to all buyers. However, you can use the Filters to narrow down whom you want to send emails to, based on their orders, items, or channels. By default, the feedback request emails will be sent 5 days after an order is shipped. You can adjust this value to have the emails sent out on an earlier or later date based on your channel. However, we recommend that you set this value to 5-10 days to ensure the buyer has received the item and had a chance to use it.

What is Amazon’s rule for sending emails to customers?

SellerMobile provides feedback email templates that Amazon sellers can choose to use and send to their customers. However, it is a seller’s responsibility to adhere to Amazon’s policy for the number of emails that can be sent and the verbiage that is permitted (i.e., don’t request for only positive feedback; don’t include external links; avoid the use of “important” in the subject line, etc). Amazon can update their policy at any time. As a seller, you should be careful not to misuse the feedback tool to send irrelevant emails to buyers and risk account suspension.

Why is Amazon feedback important?

Customers usually look for products with lower prices and great reviews. If you have a bunch of positive reviews left for you by your customers, then you already have an edge over your competitors.

Amazon feedback lets your potential buyers see how you and your products perform. It can even have a direct effect on your chances of winning the Buy Box.

How can SellerMobile improve my Amazon seller feedback?

Among online shoppers on Amazon, only 10% of them remember to leave feedback on the products they’ve purchased or on the sellers they bought their items from. SellerMobile makes sure you follow through with all your customers to politely request a product review or a seller feedback.

With SellerMobile’s Feedback Generator Tool, you can fully automate the sending of your emails, making it easier for you to reach more customers. More customers reached translates to a higher rate of feedback or review you can generate.

The process of reaching out to your loyal customers will also give them a good impression on how you deal with your buyers, which could also influence them to leave you positive ratings.

Can I solicit feedback for orders fulfilled by Amazon (FBA)?

SellerMobile allows for feedback requests sent to all your customers, including those who got their orders fulfilled by Amazon (FBA).

Does Amazon permit this type of customer communication?

Yes. It is always Amazon’s mission to provide the best buying experience to its customers. Allowing its platform sellers to communicate with customers to ask for feedback is one way of achieving that. Just remember that Amazon doesn’t allow sending any messages that are related to marketing.

What is the difference between seller feedback and customer (product) reviews?

Customer or product reviews tell you how satisfied or dissatisfied your customers are with the products you sell. These product reviews provide sellers insights on customer preferences and trends.

Seller feedback, meanwhile, gives you an idea how happy your customers with you as a seller. Factors that customers usually consider include customer service and delivery transactions, among others.

What are “Email Campaigns”?

Email campaigns are sets of rule-based email messages that are deployed with one specific goal, like soliciting feedback and/or product reviews.

Can I set up product-specific email campaigns?

Yes. You can limit an email campaign to only include specific products or SKUs. You can even exclude certain products to your email campaigns.

How often is the seller feedback updated in SellerMobile?


What if for some reason I don’t want to send an email?

In cases where you prefer not to send an email to some of your customers, you can take advantage of the Blacklist feature of SellerMobile’s Feedback Generator Tool. This feature allows you to add emails you want to exclude in your email campaigns.

Can I track open rates with SellerMobile?

Yes, along with other helpful metrics to give you better insights. Within SellerMobile’s Feedback Generator Tool, you can view how many of your emails were sent, delivered, rejected, and opened.

What should I do if one of my campaigns has a low open rate?

SellerMobile’s Feedback Generator Tool comes with the option of sending test emails to let you see what your customers will see once they receive an email campaign. You can use this feature to gauge if your chosen subject lines are catchy enough to get attention from the receiver. Try to experiment with more subject lines and see which ones will generate higher open rates.

What is a feedback generator tool?

A feedback generator tool is a handy piece of software which you can use to automate sending of email campaigns and requesting for feedback and/or product reviews from your customers.

What happens if I forgot to add reviews@sellermobile.com as an approved seller?

Can the feedback tool resend those previous emails that Amazon didn’t send to my customers?

If you forgot to add reviews@sellermobile.com as an approved seller, the feedback tool will not recheck sent emails nor will it resend failed emails.

Can I send emails based on certain timing rules (such as delivery date)?

Absolutely. You can choose when to deploy your email campaigns to best suit your needs – from mere hours up to 60 days after an order was shipped.

Can I send email blasts to my customers directly from SellerMobile?

No. Amazon has some rules and guidelines for sending customers’ emails. A buyer’s email address can only be retrieved after an order has shipped. When you send an email to a customer through SellerMobile’s Feedback Tool, it goes through Amazon and then to your customer.

Can I ask customers to remove a product review?

Amazon prohibits its sellers to ask their buyers to remove reviews that are negative in nature. What you can only do is request for additional information on why your customers had left those negative reviews and try to offer alternatives to improve their buying experience.

Restock & Purchase Order Tool

What is SellerMobile’s Purchase Order tool?

The Purchase Order tool is one of the newest tools in SellerMobile’s complete suite of tools and analytics. With our P.O. system, you can create the entire P.O. for your FBA & FBM restock and send it to your suppliers instantly. It allows you to plan your restock for multiple suppliers all at once. When you “confirm” your plan our new P.O. system will automatically split the purchase orders based on suppliers and FBA fulfillment centers.  

What is the advantage of using the Purchase Order tool?

Our Purchase Order tool enables you to automate your purchase order process, thus eliminating mistakes and delays. Furthermore, it helps you: 

  • Create one restock plan for multiple suppliers 
  • Separate purchase orders by supplier automatically 
  • Reduce the hassle and stress of creating multiple POs for multiple suppliers 

 Note: To make everything much easier for you, we suggest that you also add your supplier SKUs in our software.  

Where should you update stock levels?

If you are an MFN seller, you need to update stock levels within Amazon Seller Central.

What does ‘need restock’ under OOS items mean?

The predictive restock tool analyzes data to predict what items you need to restock, at what amount and at which time period. Thus, the ‘need restock’ uses this technology to indicate to you when an item is either out-of-stock or running low on stock, based on what is needed per customer demand.

In the restock tool, within ‘restock by item,’ what does ‘overrides’ mean?

As a good practice, you should put in order cycle information for each one of your suppliers. This supplier data is tagged to each item in the ‘restock by item’ list. The ‘override’ button allows you to change the allocated days for restock cycle, safety period and/or lead-time at the item level if there is an exception. For example: Let’s say a supplier has a 15-day lead-time for all products. However, one, specific item has a defect and the lead-time has increased. You would want to go into the product at the item level and ‘override’ the 15 days setting to the new lead-time.

How often should I plan to restock if I am an Amazon FBA seller?

It is recommended that you restock in Amazon FBA every 15 to 30 days. If possible, do it as frequently as possible so you can avoid lost sales due to out-of-stock items (due to a change in sales velocity) and long-term storage fees.

What is an Amazon restock tool?

A restock tool is a management tool that tracks your inventory levels and helps you make informed restocking decisions based on the current inventory status.

How reliable is a restock tool?

SellerMobile’s Predictive Restock Tool uses an item’s past sales data and analyzes it to predict future, projected sales. It uses a proprietary demand forecast technology to provide highly accurate restock suggestions. Restock data is more accurate when there is more past sales data to utilize for analysis.

What are the uses of a restock tool?

A restock tool will tell you what you need to restock, in what quantity and when. It provides demand forecasts to help you make an informed decision for your next restock. Through SellerMobile’s Restock Tool, you are able to better monitor your inventory to avoid potential losses, overpurchasing and overspending. Additionally, a restock tool can lead to lower storage fees and overall smarter purchase decisions.

How is potential loss calculated?

Under ‘restock suggestion’ – ‘restock now’ there is a number that indicates how many items you should restock to meet predicted customer demand. ‘Potential loss’ takes this restock number and tells you how much money (in sales/retail value) you will lose, if you do not restock per the system’s suggestion.

How are the restock settings determined?

You can customize the restock settings per supplier in the Supplier Analytics dashboard and in the product lightbox. If you do not specify otherwise, the system will set a default 30-day supply cycle.

Lost Sales Analysis

What is past lost sales?

These are the sales you lost in the past due to out-of-stock items. It is important to analyze this so you can prevent the lost sale in the future.

What is future lost sales?

Future lost sales predicts what losses you will experience in the future if you do not restock according to predicted customer demand.

What is the advantage of analyzing lost Amazon sales?

When SellerMobile collects lost sales data, you are able to better understand how out-of-stock items impacted your revenue in the past. Future lost sales helps determine the growth potential you will have when you plan better and stock adequately to meet demand. Using past lost sales data wisely can lead to an increase in future sales and smarter product purchasing.

What is an Amazon lost sales analysis tool?

A lost sales analysis tool allows you to see past lost sales, due to out-of-stock items, and predicts future lost sales based on inventory trends. To best utilize the tool, you should follow the recommended restock suggestions to meet future demand and secure sales that were missed in the past.

What are Amazon lost sales?

Simply put, lost sales refers to missed selling opportunities. This is the revenue that you could have potentially made if you had stock of an item. When demand exists (a consumer wants to purchase an item from you), but you are out-of-stock you experience a ‘lost sale.’

How are lost sales determined?

Using proprietary demand forecast technology, we look at thousands of data points to do a predictive analysis of sales you lost in the past due to out-of-stock items. Based on this data, we conduct a predictive analysis of the future and are able to tell you what lost sales you may have in the future (due to out-of-stock items), if you do not replenish as estimated by past demand. For example: If demand forecast data indicates that you sold 10 units on July 18, 2017 but you had 0 units in stock on July 18, 2018 – then 10 units is considered ‘lost sales’ – since the demand existed but you did not have the inventory to make the sale.

PPC Amazon Advertising Tool

When will PPC spend be added to the expenses to show the accurate profit margins?

PPC spend will be added to the expense within 24 hours. So, there could be up to 24 hrs lag.

What are the marketplaces we support for PPC?

PPC Ads API doesn’t support India marketplace.

Does your PPC cost include the spend on sponsored Brands?

PPC Analytics includes Product advertisement cost only.

After I integrate Amazon PPC into my SellerMobile account, how far back into the past can I get my data?

Amazon Advertising API only allows us to get data for the last 60 days going back. This 60 days is counted from the day you integrated your PPC Advertising credentials. For example, if you integrated your PPC account on March 1st, 2019, we can only get data from January 2019 and February 2019. Going forward all your data will be saved and displayed on SellerMobile.

Mobile App

In the mobile app Scouting Tool, what exactly does “Add to Tracking” do?

It marks the item as favorite so you don’t have to search for it again.

How often does the app (and the web UI) refresh info from Amazon’s API? Is there any way to force a resync or refresh?

We understand the importance of having Amazon and SellerMobile sync instantly/in real-time. However, as an industry standard, Amazon has limitations for how often information can be exchanged between servers. Updates / data refresh is approximated to be: MWS inventory reports 15 minutes apart; inventory status (active, inactive, closed) is refreshed every hour; manual pricing and MFN inventory updates from SellerMobile to Amazon run every 7 minutes; and SellerMobile repricer updated every 5 minutes.

Competitor Analysis Tool

How often does the competitor listing (including listing prices) update in the product details under the competitor tab?

This takes approximately 5 minutes. In addition to the item detail section, the competitor information can also be found in the competitor features in the top menu.

Supplier Analytics

What does CBM stand for?

CBM stands for ‘cubic meter’ in shipping terms. CBM is calculated by multiplying the width, height and length together for a carton/case of items. This is often used when shipping multiple cartons together. A CBM for a pallet of cartons would be calculated by adding together the CBMs of each carton. When you go to ‘add a supplier’ you have the option of inputting a supplier’s min/max CBM for placing an order.

How do I change the status of a supplier to active or inactive?

Under the ‘supplier list’ you can click on a ‘company name’ and a lightbox will pop up. You can change the ‘status’ of a supplier to ‘active’ or ‘inactive’ on this screen and select ‘save changes’ when complete.

Where does supplier information come from?

You have to add the supplier information into the SellerMobile system. This information is kept completely confidential.

Supplier terminology defined

Restock order cycle – how often (days) you want to evaluate your stock to determine if you need to purchase from your supplier or send to FBA center (for MFN – how often you want to order products from suppliers);

Restock safety stock – how long (days) you would want Amazon to hold in your stock in case there is a delay in shipment or there is a positive change in sales velocity;

Restock lead time – the time (days) it takes for your products to get to the Amazon FBA centers from your warehouse, or from your supplier, to when Amazon will make it available to you (Amazon processing time). If MFN, restock lead time is how long it takes you to get products from your supplier;

Restock Point – the culmination of lead time, safety stock and order cycle.

How do I add a supplier?

You can add a supplier in two ways: 1. click on ‘add supplier’ under the supplier feature of the web app and fill in the required information. 2. use the bulk upload tool to add multiple suppliers at once (view bulk upload article to learn more).

Do I need to create a supplier ID for a company in the bulk upload tool?

No. The ‘supplier ID’ is auto-generated by SellerMobile. If you want to add a new supplier in the supplier bulk update, simply add the supplier name in the second column of the Excel document and leave the ‘supplier ID’ column blank.

Brand Analytics

When a seller changes their brand name on Seller Central, do we change it on SellerMobile? If so, how long does that take?

Brand Name of product will be updated automatically within 24 hours once it becomes effective in MWS api.

What is ‘highest asset value?’

This is the highest dollar amount of inventory that you currently have.

How is the discount calculated in the ‘financial summary’ brands tab?

The dollar amount of discounts is pulled from your Amazon Seller Central account. This is the total discount offered to your customers via promotions.

How can I input a new brand?

You will need to input all new brands into your Amazon Seller Central account. When synced, this information will be visible in SellerMobile.

Alerts & Notification Tool

How often does the competitor listing (including listing prices) update in the product details under the competitor tab?

This takes approximately 5 minutes. In addition to the item detail section, the competitor information can also be found in the competitor features in the top menu.

Customer Analytics

How do I search for a customer?

You can search for a customer within the ‘customer list’ section of Customer Analytics. This feature allows you to search by customer name, phone number and additional parameters for ease-of-use.

Global Dashboard

What is SellerMobile’s Global Dashboard?

The Global Dashboard is one of the newest tools in SellerMobile’s complete suite of tools and analytics. It consolidates key data and insights from all the marketplaces you sell on, helping you gain both a holistic view and an in-depth glimpse of each marketplace’s performance over different time periods  

What is the advantage of using the Global Dashboard?

The Global Dashboard aggregates all the important numbers – such as order sales, Amazon fees, cost of goods, profit margin, ROI, restock numbers and refunds – across all your marketplaces on one platform. This gives you a clear understanding of which marketplace drives the most profit and which needs more attention. 

What are the marketplaces integrated with the Global Dashboard?

You can manage 16 Amazon marketplaces from SellerMobile’s Global Dashboard:  

  • U.S.A. 
  • U.K. 
  • Canada 
  • Mexico 
  • Brazil 
  • Germany 
  • Spain  
  • France 
  • Italy 
  • India 
  • Japan 
  • Australia 
  • Netherlands 
  • U.A.E. 
  • Turkey
  • Singapore 


Does SellerMobile integrate with Amazon FBA?

Yes. SellerMobile intelligently integrates with Fulfillment by Amazon (FBA). Within SellerMobile’s consolidated platform, you will be able to sort your asset value by FBA locations, track sales by FBA facilities, calculate inventory / restock gaps and potentials and view FBA storage fee data to plan for more efficiencies.

Which browsers work best with SellerMobile?

SellerMobile is designed for mobile and desktop web browsers. It is most heavily tested on Chrome, Firefox and both PC and Mac browsers. It is also available on iOs and Android mobile apps.

What Amazon Marketplaces does SellerMobile support?

Our software works with all countries that Amazon supports. This list currently includes: North America, Brazil, Europe, India, China, Japan, Australia, Canada, Mexico, Germany, Spain, France, Italy, Netherlands, U.A.E., Turkey and Singapore. 

Why do I get active/inactive listing report emails from Amazon after integrating with SellerMobile?

In Seller Central, notification for product report is on by default, which is why you get those email notifications whenever you request the product list from MWS. You need to turn the notifications off in Seller Central.

I got an error message when I tried to connect to my SellerMobile account to Seller Central, what do I do?

You can only connect one SellerMobile account to an Amazon Seller Central account. If you have created a SellerMobile account in the past, but don’t remember your login information, please contact our Customer Service team.

Does SellerMobile work with other Marketplaces?

Currently, SellerMobile is accessible for all Amazon Marketplaces. In the near future, you will also be able to connect with Walmart, Shopify, Etsy, eBay and much more.

Can I access the SellerMobile software from any computer or mobile device?

Yes! You can access our full suite of features and tools in the subscription from any computer and any device. Our mobile app can also send you notifications on your hand-held / smart phone (or devices such as an iPad) with important account updates. You can set these notifications when you download the iOS or android mobile app.

How many seller accounts can I connect to my Sellermobile account?

You can connect 1 Seller Central account to 1 Sellermobile account.

Customer Support

What do I do if I see this error message ‘the seller ID you entered is already associated with another account?’

If you may have signed up for SellerMobile in the past or are receiving this error message, please contact us for further assistance. You can email us your Amazon seller ID, and we can locate your previously created account information.

How will I know when you have a software update?

We are continuously updating our software to provide you with an unbeatable product. You will receive emails when we have software updates. We will also provide training videos and webinars for those who would like to learn more about the updated services we have to offer.

What are your hours of operation?

We are available on the phone from 9:30 AM to 6 PM CST from Monday to Friday. You may contact us via email (info@sellermobile.com) anytime, and we will respond within one business day.

How can I contact you?

You can call us at 1.888.786.1512, text us at 786.496.2654 or email us at info@sellermobile.com. We also have a live chat service you can use when you are on our web app during normal business hours.

Who is my account executive?

When you first sign up with SellerMobile your account executive will contact you within 24 hours. If you do not receive an email or have misplaced your account executive’s information, you can contact our support team via phone (1.888.786.1512) or email (info@sellermobile.com) for assistance.

How do I reset my account password?

Please contact us at info@sellermobile.com or 1.888.786.1512 and we can assist you to reset your password.

Do you provide software training?

At the top of every page, you will see a ‘help’ button. When you click on the button, a window will open that provides you with a short tutorial video on how a tool works. You can also schedule a ‘demo’ with your account executive whenever you want additional training. We recommend that you utilize this option to learn about all the tools SellerMobile has to offer.

Do you provide phone support?

Yes. We have an amazing customer support staff available on the phone from 8 AM to 6 PM CST from Monday to Friday. If we miss you, or you call us during non-business hours, we will get back to you within one business day. You can also contact your account executive directly, call our toll-free number, email us or chat with us live when you need support.

Do you have tutorial videos?

At the top of every page, you will see a ‘help’ button. When you click on the button, a window will open that provides you with a short tutorial video on how a tool works. SellerMobile also has a YouTube channel where you can access those same videos.

About SellerMobile

How do I sign up?

Visit us at sellermobile.com. Create a username and password that you will remember. Once this is complete, follow the steps to sign in to your Amazon Seller Central account. This will connect your MWS with SellerMobile so your data can sync between your Seller Central account and SellerMobile.

Who can be a part of SellerMobile’s Affiliate program?

We welcome anyone who is a consultant, blogger, merchant or is interested in becoming a part of our affiliate program. We are currently developing our program. Please contact us if you are interested.

What seller information does SellerMobile not share with anyone?

Your item cost, shipping cost, supplier information and details are not shared by SellerMobile.

What is SellerMobile?

SellerMobile is an advanced cloud-based software solution, created to help Amazon sellers gain a more competitive edge in the Amazon Marketplace. We offer a full suite of mobile and web-based tools and analytics. Our tools include: automated repricing, inventory and restock management, lost sales analysis, consolidated analytics and reporting, buyer and seller messaging and automated feedback and reviews.

SellerMobile prides itself on providing a service “For the Seller, by a Seller,” with customer support from experienced Amazon sellers.

The company is headquartered in Carrollton, Texas. For more information, please visit www.sellermobile.com.

Is my data secure?

Your data is absolutely safe with us. Your security is of paramount importance to us. We are PCI-Compliant and an Authorized Provider with Amazon. Here are a few of the security measures SellerMobile takes:

  • 256-bit SSL encryption
  • Twice daily backups of the SellerMobile database
  • Redundant servers with redundant load balancers
  • Off-site data backups to protect against local disruptions

Please follow these best practices to secure your data:

  • Keep your login information confidential
  • Create strong passwords
  • Change passwords at least once a year
  • Don’t leave your workstation or mobile device unattended while you are logged into SellerMobile or your Amazon Seller Central account

What is ‘promotion’ in SM? How is it different from ‘Shipping Discount’ and ‘Promo Discount’?

For FBA items, Amazon sometimes gives Free Shipping to Non-Prime buyers to promote the sales of those items. Normally, these items are stored in a warehouse that is close by the buyer’s shipping address. Three types of Promotions:

1) Item Promo – a coupon given by the seller

2) Shipping Promo – see above

3) PPC – Amazon advertising

Do I need training or experience to use the SellerMobile software?

No experience is necessary. However, SellerMobile provides video demonstrations and articles to answer any questions you may have. Your account executive can also set up a demo for you to walk you through the software. SellerMobile’s system is user-friendly and easy-to-understand with multiple avenues for additional information and usage instructions.


What is the SellerMobile refund policy?

SellerMobile’s refund policy can be found under the Terms of Service. It states that: ‘You may cancel your subscription with SellerMobile, and attain a refund, by giving a notice of your cancellation with seven (7) days after your first subscription begins. The right to cancel and get a refund expires after seven (7) days. After the 30-day free trial, cancellation of your subscription will terminate all of your rights to use SellerMobile tools.’

What is included in the free trial?

The free trial gives you access to SellerMobile’s suite of tools for Amazon sellers. You can integrate your Amazon Seller Central account and view all of your seller analytics (sales, inventory, brand, supplier and restock analytics) on a consolidated platform. You will also have access to the Lost Sales Analysis Tool, Predictive Restock Tool, Algorithmic Reprcier Tool and Feedback Automation Tool.


What happens after the free trial?

Upon initial sign up, you will select the subscription plan that best suits your needs. Once the free trial has ended, your subscription plan will begin. If you want to switch to another plan or have additional questions, you can contact a SellerMobile sales specialist via phone (888.786.1512) or email (info@sellermobile.com).

What different subscription plans do you offer?

We offer 2 subscription plans, the starter plan and the premium plan. The starter plan grants you access to all of the tools, excluding the Repricer, the Amazon Advertising Tool (PPC) and the Feedback Automation Tool. The premium plan includes access to these two tools; the full SellerMobile suite.

Is SellerMobile a payment gateway; does it process my credit card payment?

SellerMobile isn’t a payment gateway, but we integrate with Stripe, Google Pay and Apple Pay as payment processing solutions. These payment processing systems are highly encrypted and not accessible by SellerMobile to ensure the safety of your information.

How long is the free trial?

Unless SellerMobile has a limited-time or special offer, the general free trial period is for 14 days.

How do I cancel my subscription?

You can cancel at any time if you no longer wish to use SellerMobile. Contact us via phone or email to cancel your subscription.

Can I just subscribe to only one or two of the tools that SellerMobile has to offer?

We currently do not offer any options to subscribe to specific tools of your choosing.

We offer 2 subscription plans, a starter plan and a premium plan. The starter plan grants you access to all of the tools, excluding the Repricer, Amazon Advertising Tool (PPC) and the Feedback Automation Tool. The extended plan includes access to these two tools; the full SellerMobile suite.